Vibrant Reports 75% Growth in UK in 2nd Quarter 2010

"Advertising as Content" Trend Boosts Vibrant Revenue; In-Text Continues to Bridge Gap between Search and Display

London, August 24, 2010, — Vibrant, the global leader in contextual advertising, reports revenue increases of 75% year on year in Q2 of 2010, and 47% year on year growth in the UK in the first half of the year, to June 2010. Global figures for Vibrant were 51% year on year growth in Q2 2010, and 45% year on year growth to June 2010.

Categories, in the UK market specifically, which have increased ad-spend, during the first half of 2010 year on year against the same period in 2009, include FMCG up 764%; Business & Finance up 174% and Automotive up 42%.

Clients including Microsoft, Unilever, Intel, Sainsbury's™ and Hewlett Packard are using Vibrant hyperlinks to bring real information to users within the context of a page, such as search results, video streams, recipes, Tweets, product reviews and geo-targeted listings.  In addition, brands increasingly see Vibrant's solutions as an extension of their keyword search strategy.

Craig Gooding, Co-Founder and CCO says, "This continued growth follows on the heels of a record-setting year for Vibrant in 2009 as brands increasingly leverage in-text to deliver content-driven advertising. In this tough economic climate, any growth is welcome. The FMCG market, particularly, showed a marked increase in ad-spend from 2009 against the same time period this year."

Co-Founder and CEO Doug Stevenson adds, "We continue to see growth due to Vibrant's ability to bridge the gap between search and display, helping advertisers cut through the online brand clutter to deliver a useful experience to over 170 million users. At the same time, Vibrant helps its network of more than 4,500 publishers monetize their pages while delivering real information to their readers."

According to a recent Morgan Stanley report on internet trends in the USA, the percentage of time consumers spend online is more than double the equivalent ad spend, leaving a £32 billion ($50 billion) global opportunity for online advertising. As marketers shift budgets from traditional ad channels, advertisers see the value in leveraging Vibrant's growing online platform and premium publisher network to drive performance and user engagement.

Vibrant's revenue growth has fuelled investment in its technology, product and sales teams, increasing headcount by 29% (year on year, June 2009 to June 2010) to 230 employees worldwide, with offices now in 11 cities: London, New York, San Francisco, Los Angeles, Boston, Detroit, Chicago, Paris, Hamburg, Dusseldorf and Munich.

About Vibrant
Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, May 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, General Motors, Unilever, Sainsbury's™ and Hewlett Packard. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognised by the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007 and 2008 and Sunday Times Tech Track in 2004 and 2005. Co-founders Doug Stevenson, CEO and Craig Gooding, COO were named Ernst & Young Entrepreneur of the Year® 2010 Award for Metro New York. For more information, visit: www.vibrantmedia.com, www.hyperlinkevolved.com, www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia