Curated News from ExchangeWire on January 11, 2022
In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years ahead.
Throughout my career, I have long made it a priority to look out for up-and-coming solutions set to disrupt the market. As such, I have done extensive work analysing and designing products in areas like DMP, behavioural targeting, attribution and programmatic buying, to name just a few. In more recent times, as privacy and identity have come to the fore, so too have areas such as CDPs, data clean Rooms and cookie-free data.