Curated News from The Drum on January 19, 2022
As part of The Drum’s Metaverse Deep Dive, Anzu’s Itamar Benedy (co-founder and chief executive) and Dow Jones Live’s Elena Corchero (director of emerging technology) look at the evolution of the metaverse, its future and what it means for modern advertising.
The metaverse – a digital space where people gather to play, hang out, create, learn, spend, consume media and interact with brands – is fast approaching. At its core are connected experiences, linked together via one giant virtual environment, which will create a new and exciting playground for advertisers.