Curated News from AdWeek on August 24, 2022
Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party cookies, it has been met with mixed reviews.
On GitHub, Google even admits that “the mapping of sites to topics will not always be accurate” and the “training data is imperfect” since it’s created by humans—Google is rocking the digital advertising industry as we’ve known it, but the intention of Topics is only for “the labeling to be good enough to provide value to publishers and advertisers, with iterative improvements over time.”
Privacy-safe should not equate to “not always accurate.” Privacy is nonnegotiable as we move into the next phase of online advertising, so our infrastructure has to put privacy first without jeopardizing the precision and accuracy that are required for performance.