Articles

April 22, 2011
Publicis, Vibrant Spearhead Campaign For Charter Schools
Vibrant Media has donated 3,000 words, or clicks, to help Publicis Modem support an online campaign for the nonprofit National Alliance for Public Charter Schools.

April 18, 2011
For Rimmel London In-Text Ads are a Beautiful Thing
The U.K.’s #1 FMCG beauty brand, Rimmel London, is using interactive in-text ads in a new campaign that begins April 25 and runs through mid-June.

April 6, 2011
In-Context Video Ads Are coming Today
Internet users have long displayed mixed feelings about contextually-targeted ads. There is an obvious consumer advantage to being served ads that are relevant to the content on the site page.

February 17, 2011
Displaying the Value of Contextual Ads
Internet users have long displayed mixed feelings about contextually-targeted ads. There is an obvious consumer advantage to being served ads that are relevant to the content on the site page.

February 10, 2011
Plugging Data Leaks
Data "leakage" is costing online properties a huge amount of money through the sale of user data without compensation to publishers.

February 10, 2011
Vibrant Rolls Out New Display Ad Tool
Online ad firm Vibrant was able to build a healthy ad business by delivering contextually relevant text ads when users mouse over specific words within news articles and other content on the Web.

February 10, 2011
Media Post: Online Media Daily
Display advertising will make a leap this year in an effort to keep up with changes across the Internet. Microsoft and Vibrant stepped up innovations, each separately releasing new ad units and technology this week.

January 28, 2011
Crain's New York Business
When Doug Stevenson headed e-commerce at AOL Europe in the late 1990s, matching online advertising with the appropriate content involved lots of time-consuming manual steps for his technology team. "It was an inefficient system," he said. "I thought there must be a way for technology to do this better."

January 21, 2011
BrandChannel
In-text advertising can be a balm to brands. So says Vibrant, a US-based specialist in premium contextual advertising solutions, that shared with us the results from a recent campaign with Vaseline.

January 3, 2011
IDG News Service
10 Questions for Vibrant Media CFO Jeff Babka

January 3, 2011
PR Newser
For some time now, marketers have been watching digital media blur the lines between disciplines. In today's guest post, Jonathan Gardner, director of communications for Vibrant, discusses why PR pros should continue to be mindful what's happening in the online advertising world and how it will impact public relations.

December 29, 2011
Digiday
Here are five online advertising predictions for 2011 from Doug Stevenson, co-founder and CEO Vibrant, the global leader in contextual advertising. Vibrant reaches 207 million users through a network of 6,000 publishers around the world.

December 17, 2010
Social Times
'Tis the season for calling the future. We're looking back on a turbulent year. In 2010, the global economy slowly extracted itself from the direct aftermath of the global financial crisis, and the social media space was positively buzzing.

December 7, 2010
BrandChannel
It's snowy and chilly in Europe right now, and Vibrant Media is capitalizing on it with a new in-text campaign for the Compact Jeep Patriot.

December 6, 2010
Media Post
The campaign, via Chrysler LLC's UK media firm London-based Maxus and Vibrant Media, uses feeds from World Weather.

December 1, 2010
CFO
Companies like Vibrant, a provider of contextual advertising for Websites, could benefit. Vibrant is generating cash, boasts earnings growth in the mid-teens, has no maturing debt, and self-funds its working capital.

November 11, 2010
iMedia
Vibrant Media and comScore discuss how brands can bridge the gap between the emotional effect of television and the perceived direct-response nature of digital advertising.

November 3, 2010
Mergermarket
Vibrant Media, a New York City-based provider of contextual advertising, has "all the elements in place" for a public offering if it were deemed appropriate, founding CEO Doug Stevenson told this news service.

November 3, 2010
Digiday
The auto industry is staging a comeback, and one of the venues is digital marketing. After posting a 10% percent overall industry spike in October, many digital advertising companies are reporting bigger projects and more overall business from the category.

September 27, 2010
Advertising Age
Vibrant Media, purveyor of the once-confusing double-underlined hyperlinked ads in news articles, may be going for an IPO. The New York-based internet company has hired a chief financial officer, Jeffrey Babka, who is known in the investor community as an IPO specialist.

September 22, 2010
iMedia
The leader of in-text advertising, Vibrant Media, says the future of advertising lies in integrated content. The question is how to do it, and Vibrant has a solution.

September 20, 2010
Advertising Age
The recession of the past few years has forced great challenges upon the employed and unemployed alike in the media, marketing and advertising industry, as the jobless hunt relentlessly for new opportunities and many of the employed, fearing pink slips, find themselves locked into jobs that offer little or no career growth, flexibility or psychic income.

August 19, 2010
Media Week
In the booming market for in-text advertising, there is no recession.
The in-text ad company Vibrant, which places contextually relevant ads atop content pages which appear only when a user scrolls over specific keywords, is enjoying a banner year. According to company officials, Vibrant's ad revenue through the first half of 2010 has ballooned by 45 percent versus the first half of last year.

July 1, 2010
BusinessWire
Vibrant (www.vibrantmedia.com), a world leader in contextual advertising solutions and next generation hyperlinks, has signed a deal with ShopLocal, a wholly owned subsidiary of Gannett Company, and the leader in local digital marketing solutions.

June 24, 2010
iMedia
Vibrant Media teams with search experts from comScore to explore innovative ways to extend keyword advertising into relevant web content.

June 22, 2010
UKTALK Marketing
OMD London has scooped gold for its Intel 'vPro' campaign at the 2010 Vibrant Awards, held to recognise the best of the UK's contextual advertising.

June 3, 2010
Media Post
Frequently, people ask me what party planners should keep in mind when attempting a memorable hootenanny. The answer is so subjective because 23-year-old Kelly is into one thing, 33-year-old Kelly is into another, and future Kelly prefers warm milk, a muumuu and fuzzy monkey slippers. Last night was the perfect milkshake of all three; if you're partying to impress this summer (especially next week), take heed.

May 2, 2010
Media Week
Vibrant is forming a new team tasked solely with creating ads that aren’t really ads. The company, best known for placing contextually relevant ads on Web content pages that appear only when a user scrolls over specific words, is launching a Hyperlink Content Division. That group, which Vibrant plans to staff up to 40 people by the end of this year, will specialize in helping clients incorporate content rather than traditional display or video assets within in-text placements.

April 29, 2010
Media Week
See how a keyword-centric ad unit provides a precise way to target interested consumers while providing content that won't interrupt their experience.

March 17, 2010
Biz Report
Despite the tight economic times worldwide contextual ad firm Vibrant Media is posting record growth numbers, and that growth is thanks to in-text advertising. You know, those little pop-up, hyper-linked ads? Consumers are beginning to click those ads as a way to navigate the World Wide Web, and Vibrant is banking on the trend continuing.

March 11, 2010
Media Week
Officials at Vibrant (formerly Vibrant Media) said the company enjoyed a record revenue and profit year as more traditional brands were drawn to the unique ad format; in fact, the company’s revenue from the consumer packaged goods category alone soared by 68 percent in 2009. Vibrant also closed out the year particularly strong, enjoying 34 percent ad revenue growth in fourth quarter.

March 11, 2010
Media Post
Take Hewlett-Packard, for example. Vibrant supports its in-text advertising strategy. Natalie Jeter, U.S. advertising manager for servers at HP, views in-text advertising as an extension of paid search and search engine optimization…"The beauty is you don't pay for impressions similar to the way you pay for display on a cost-per-click basis, even if people mouse over and read the ads," Jeter says. "In display advertising you can have wasted impressions. The metrics have been so wonderful that we separated it out from banner ads."

February 05, 2010
iMedia Connection
Online consumers are more jaded than ever. With 62 percent of Americans saying they trust brands less than they did a year ago, according to the 2009 Edelman Trust Barometer, marketers seem to be asking themselves: What can we do to recapture people's attention and regain...

September 23, 2009
iMedia Connection
James Piper, head of West Coast sales for Vibrant Media, took center stage at a Spotlight presentation during iMedia's Brand Summit in Coronado, Calif., and immediately addressed what many observers regard as one of the best features of in-text advertising. Like search, in-text is an advertising means that was designed for the interactive...

April 13, 2009
Media Week
"what you’re seeing now is that many auto brands have become among the more sophisticated online marketers in terms of using the Web for both the lower funnel and upper funnel [of the purchase cycle]. They want to get someone to engage with their brand."

May 5, 2009
Adatos
Hammond, previously vice president of engineering for the Video Syndication Platforms Group at Yahoo, will be responsible for running Vibrant’s business systems, algorithms, technical operations, database administration and product management.

February 6, 2009
Fortune
"Over time our mission will be to provide more intelligence around the hyperlink."

February 5, 2009
Wall Street Journal
"Over the past year, auto maker Chrysler, whose brands include Dodge and Jeep, has shifted its online-ad spending away from lifestyle sites to sites, such as Edmunds.com, that are geared toward consumers who are in the market for a car, as well as toward performance-driven products like Vibrant's in-text ads."

September 24, 2008
iMedia Connection
"Jay Seideman reviewed the need for relevancy within online advertising, along with the importance of ensuring that any creative is both entertaining and discoverable."

September 10, 2008
Media Week
"New product geared for publishers looking to increase time spent and page views on their sites"

September 10, 2008
AdWeek
"Instead of just delivering an ad, they're delivering content," he said. "Publishers have turned around to ask about providing their content."

September 10, 2008
Silicon Alley Insider
"Vibrant is selling the concept to publishers as a way to increase clicks by visitors by helping them to information they might not have otherwise found."

March 17, 2008
Media Post
"In-text video advertising offers Internet users the ability to interact with advertisements on their own terms by providing a user-initiated format that matches ads to relevant words and phrases within content."

March 16, 2008
iMedia Connection
"What makes Vibrant different from others in the space is not only its significant reach and first-mover advantage, but its technology and the quality of video..."

February 1, 2008
ClickZ
"Vibrant Media hired Denise Garcia as senior vice president, corporate strategy and research. The advertising network hired Garcia from a vice president position at AG Edwards."

January 31, 2008
Fox Business
"Ms. Garcia will leverage her experience as a leading financial and industry analyst within the Internet advertising sector to develop an internal research unit for Vibrant Media."

January 31, 2008
Business Wire
"In her new role, Ms. Garcia will be tasked with providing Vibrant Media's vertically focused advertiser and publisher partners with tangible insights and best practices."

January 23, 2008
Advertising Age
"In a move that surprised much of the interactive marketing community, Sean Finnegan, who was elevated to CEO of Omnicom Media Group Digital in July, has left the company to become chief media officer of independent contextual-advertising company Vibrant Media."

January 23, 2008
ClickZ
"Finnegan was previously the CEO of Omnicom Media Group Digital. He will oversee the marketing, business and product development for the video and contextual ad network."

January 23, 2008
Min Online
"Ex-CEO of OMG Digital (and ex-min magazine intriguing person-2006), Sean Finnegan, has been named chief media officer at Vibrant Media, a contextual advertising network. Finnegan will be overseeing marketing, business development, and product innovation at the company."

January 22, 2008
Media Week
"Omnicom has lost its top digital executive, as Sean Finnegan, Omnicom Media Group CEO, has left the agency to become chief media officer at Vibrant Media."

January 22, 2008
Smart Brief
"Omnicom has lost its top digital executive, as Sean Finnegan, Omnicom Media Group CEO, has left the agency to become chief media officer at Vibrant Media."

January 22, 2008
Advertising Age
"NEW YORK (AdAge.com) -- Sean Finnegan, who was tapped less than a year ago as CEO of Omnicom Media Group Digital, is leaving to assume the role of chief media officer at Vibrant Media."

November 26, 2007
Business Week
"This year the Web sites of several Gannett newspapers, including The Indianapolis Star, The Arizona Republic, and the Reno Gazette-Journal, began using in-text ads. New York City-based Vibrant Media, one of the leading firms that specializes in selling in-text advertising, has nearly doubled the number of publishers showing its ads in the past year."

November 19, 2007
Media Post
"The flexibility of Vibrant's expandable video unit falls directly in line with our consumer-centric planning philosophy by allowing us to seamlessly integrate our creative messaging and give users control of their online video viewing experience," said Laura Valentino, Digital Media Specialist, Spark Communications."

October 11, 2007
Adotas
"The landscape of online advertising is changing every day. We selected Vibrant Media's solutions because they offer our readers media-rich, non-intrusive advertisements that cater to their specific interests..."

September 27, 2007
Yahoo Finance
"Since July 2006, Vibrant Media's number of unique users has grown 81% to 108 million worldwide."

September 27, 2007
Morning Star
"The company's continued global expansion and success of its contextually targeted in-text and video advertising solutions has led to a 2,133 percent increase in revenues over the past five years."

May 30, 2007
BtoB News Alert
"Vibrant Media Reports Ninety Percent Growth of Publisher Network Since April '06; Hires ValueClick Media Executive Brian White to Champion Continued Expansion"

May 21, 2007
Financial Week: On the Move Listing
"Vibrant Media Attracts Yahoo! Finance Executive, Dennis Morgan, as Chief Financial Officer "

May 7, 2007
ClickZ
"Vibrant Media Teams with Campbell's Soup, Mailmen & Globetrotters to Fight Hunger"

March 6, 2007
BizReport
"DaimlerChrysler were among to first to recognize (The Vibrant Word Ownership Program) and has reportedly secured already more than 1,000 keywords and phrases, including its nameplates and lifestyle words."

March 6, 2007
iMedia Connection
"In-text advertising has since become the mainstream with behemoth clients like Sony and Microsoft signing with the company."

March 5, 2007
Media Post
"Vibrant in-text advertising delivers innovation and effectiveness, which will remain an integral part of our media strategy for 2007 and beyond."

March 5, 2007
AdWeek
"With Web video inventory in short supply, DaimlerChrysler is streaming clips in a novel way by using hyperlinks to lay claim to lifestyle terms like "freedom" that it associates with its brands".

March 1, 2007
New Media Age
"The breadth of coverage offered by Vibrant Media and the way our ads only appeared on appropriate pages meant that we put the entire spend with it."

February 28, 2007
The Deal
"Yousef Squali estimates the worldwide online advertising industry was $30 billion last year and that it will grow to $60 billion by 2010. He identifies Vibrant Media's model "one of the best opportunities in the space."

January 17, 2007
iSPOT News
"Last year Vibrant Media introduced Vibrant Video, which gives advertisers the opportunity to play videos."

October 24, 2006
ArriveNet Editorials
"The overall quality of their video ads would make Google jealous."

October 10, 2006
NMA - Eidos
"The campaign...which is being run by Vibrant Media, uses IntelliTXT™ in-text technology so that when a users' mouse moves over key words the ad is generated."

October 6, 2006
Adotas
"IntelliTXT™ will help BCRF engage potential supporters and raise awareness of its role in battling a disease that kills over 40,000 women in the U.S. each year."

October 5, 2006
DM News
"We are very grateful to Vibrant Media and Wilson for their support, and know that highlighting 'breast cancer' in pink across the Internet will evoke a strong response from the millions of people affected directly and indirectly by this disease," said Myra J. Biblowit, president of The Breast Cancer Research Foundation.

September 10, 2006
Times Online
"Web-based advertising can reach a more focused audience than TV or radio."

July 27, 2006
ClickZ
Relevance, reach, rich media, user-initiated interactivity. It would appear the newest version of IntelliTXT™ has it all.

June 26, 2006
DM News
Vibrant Media has inaugurated an in-text advertising service called Intellitxt™ Video that delivers rich media video content at the move of a mouse.

June 12, 2006
Media Post
"The way we operate is allowing no advertising clutter at all until the user chooses to mouse over. We're tapping into the excitement of TV advertisements, tying it to the power of contextual targeting." ...

June 12, 2006
Adweek
"Advertisers hunting for more video ad inventory will have another option: running their spots tied to text in Web pages"...

June 12, 2006
ClickZ
"Vibrant Media has a creative team that will resize video and Flash content for advertisers. Vibrant also offers advertisers help in choosing keywords and optimizing content for their campaigns. They are also able to share anonymous data from past campaigns to help identify keyword trends across industries."...

June 12, 2006
Adotas
"This new service brings the targeting and measurability of IntelliTXT™ and merges it with the awareness and branding capabilities of video advertising."...

June 12, 2006
Marketing Vox
"IntelliTXT™ Video allows advertisers to marry contextual and brand advertising,"...

March 3, 2005
Web Pro News
Contextual Advertising: Facts, Myths And Misconceptions- Part 3

February 24, 2005
NY Times
Ads Embedded in Online News Raise Questions

February 23, 2005
Adrants.com
Editorial Text Link Ads Raise Debate

February 16, 2005
Web Pro News
Contextual Advertising: Facts, Myths, And Misconceptions - Part 2

February 9, 2005
Web Pro News
Contextual Advertising: Facts, Myths, And Misconceptions - Part 1

January 26, 2005
ClickZ
Behavioral Marketing 101: Defining the Terminology

January 1, 2006 (Blog Entry)
Best AdSense Alternatives